“Privacy zal worden ingebouwd in Big Data”, zegt futurist Marcel Bullinga in “Big Data: Hopes and Fears about the Future of Digital Information” (PDF), artikel gepubliceerd in American Marketing Association Newslettter 13 September 2012. Online version (restricted access)


As the amount of available data increases, how will people know what information is reliable?
Marcel Bullinga, Netherlands-based author of “Welcome to the Future Cloud—2025 in 100 Predictions” (LULU PRESS, 2012), says data should be embedded with trust and privacy features in a “Cloud Seal,” similar to a notary seal. “The Cloud makes it very difficult to lie, since all documents of value have this Cloud Seal, a token or wrap that contains the owner, the user, the permitted ways of use, its history and so on,” Bullinga says.