“Privacy zal worden ingebouwd in Big Data”, zegt futurist Marcel Bullinga in “Big Data: Hopes and Fears about the Future of Digital Information” (PDF), artikel gepubliceerd in American Marketing Association Newslettter 13 September 2012. Online version (restricted access)

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As the amount of available data increases, how will people know what information is reliable?
Marcel Bullinga, Netherlands-based author of “Welcome to the Future Cloud—2025 in 100 Predictions” (LULU PRESS, 2012), says data should be embedded with trust and privacy features in a “Cloud Seal,” similar to a notary seal. “The Cloud makes it very difficult to lie, since all documents of value have this Cloud Seal, a token or wrap that contains the owner, the user, the permitted ways of use, its history and so on,” Bullinga says.